Let’s talk about your company’s brand. Is it resonating? How can you know for sure? The importance can’t be understated. Recent statistics show that brands that show up consistently across all mediums see a revenue increase of about 23 percent. Why? Well, some would say that a company’s brand is what makes customers care. If you offer a product or service in a heavily saturated market, the customer can find what you’re selling anywhere. But if you’ve nailed your brand, they’re more likely to buy from you.